all newgreen barhas all the stress

It’s time to stop stressing about your bottom line and learn the secret to putting more profit in your pockets.
But before I can show you how, I’d like you to answer these questions:
  • Does it feel as though all you do is put out fires instead of getting ahead in your business?
  • Do you look at your bank statements at the end of the month and wonder where all the money went?
  • Want to know how you can use the science of retail to maximize your revenue?
  • Have you convinced yourself that retail is “too hard”?

If you said yes, to any (or all) of these questions, I’m here to tell you that regardless of the economy, regardless of your current financial state, it is possible to DRASTICALLY improve your profit margins in just a few months.
too good to be true

I’ve boiled it all down into an exact system using the science of retail
and updated for what’s happening RIGHT NOW.small blank transINTRODUCING…

all newgreen bar

The RETAILMavens Profit Breakthrough System is designed from the ground up, bringing you my most powerful tools to get you more profits, better results, and have more fun in your business. You will have all the tools necessary to make more money year-round. But here’s the key: not only will you have the tools, I will give you the exact steps on implementing each of them in sequence. You’ll truly use your new retail knowledge to have a breakthrough in your store – and you’ll notice a difference within the first 90 days. Really.
web 3 i will teachOk, that might be a stretch. But I will teach you easy-to-use, step-by-step methods that will allow you to finally feel like the master of your store, your finances, and allow you to get a lot more enjoyment out of your business.web 4 you will finally

  • Make informed decisions about your inventory, markdowns, staffing and marketing.
  • Know precisely how much money will be in your bank at any given time.
  • Understand the behaviors that can sabotage your business’s success and how to avoid them.
  • Create a team of employees that work in your store’s best interest (instead of their own).
  • Create fantastic marketing pieces that bring traffic into your store.
  • Make better buying decisions and go to market with confidence.

web 5 more more moregreen barready to get startedregister banner
small blank transgreen barsmall blank trans
web 6 dear fellow

Do you feel trapped in your store? Afraid to leave because you don’t want to miss “the big” sale?

Do you fear your numbers (or maybe feel embarrassed because you don’t even know what numbers to look at?)

Are you getting by financially, but don’t know what’s truly possible for your store?

Do you feel as though your competitors have it all figured out, even if you’re not sure what benchmarks you should use to qualify them as “successful?”

Is the holiday season more stressful than fruitful? Does it feel as though you’re losing money because you’re not sure which strategies will motivate your customers to open their wallets?

Do you worry that you don’t have time train your employees to be as successful as possible?

Most importantly: Do you wish you knew exactly what to do to make more money in your store?

You are not the only one. I have talked to hundreds of retailers who struggle with the same thoughts and feelings. And regardless of whether they are highly successful, just getting by, or thinking about closing up shop, there’s one statement they all say:
web 7 retail is shockingly hard

Most of us don’t go into business to make our lives more difficult. We do it because we are passionate about the products we sell. We love clothing, toys, the color green. We want to sell all left-handed products or sustainable clothing.

Whatever it is, most of us start our retail business not knowing all that much about running a retail business. And maybe you worked for a big company before, but the odds are you didn’t study the ins and outs of retail management.

Chances are you’re naturally good at the “fun parts” of retail: picking trendy inventory, merchandising your store and creating a great customer experience. The truth is you take a lot of pride in your store. The problem is that your lack of retail knowledge is creating more frustration than profits.

(Side note to those of you who may already have a successful business. Perhaps you’ve mastered many of the problems we’ve already discussed. You may be dealing with the problem of feeling as though you’ve maximized the profit out of your business and aren’t sure what you can do to make more money. If so, please keep reading as what we’re about to reveal is important for you as well!)

 You may be wondering if your business is even profitable. The odds are that if you don’t know the answer, then you likely aren’t. And given all the time, money, and energy you’ve invested into your business, you desperately want to make it work.

More than anything, you’re likely exhausted. Exhausted of feeling inadequate. Exhausted from working 7-days a week (either because you can’t relinquish control, can’t find good employees, or don’t believe you can afford the best employees yet). You’re exhausted at pretending like everything is going perfectly even though inside you may be questioning whether or not you should be in business in the first place.


The bottom line is that you know that what you’re currently doing isn’t working and you need help.
Only you may not know where you can find it or whether there’s anyone out there who gets what you’re going through.

web 8 cathy headshot in frame
Guess what? They do. And it’s me. The Retail Maven. (That’s me over there to the left!) I’m Cathy Donovan Wagner, and I’m called the RETAIL Maven.

Why? A client named me that because I helped her to achieve the store she always dreamed of. I am a trusted retail expert with 25+ years experience – and I’m passionate about showing retailers how to MAKE MORE PROFIT and have more fun. But the truth is that I started just like you. Everything I shared above is my story, too.

At one point in my career I had a business that was flailing. I was in debt and in the dumps because my dream of owning my own retail store had quickly turned into a nightmare. I dealt with trouble employees, deadbeat vendors, self-sabotage and more. For years I resisted help, until it got to be too much. I thought about quitting, but knew I would never forgive myself if I didn’t at least try. And that’s what I did. I tried. I got help. It changed my store, and it changed my life.

I’d like to invite you to take a moment and take a deep breath.
web 9 imagine this
  • Imagine being EXCITED to meet with your accountant because there are NO surprises (I know, it sounds crazy, but stick with me).
  • Imagine no longer having your heart race when the phone rings early in the morning because you know that it is NOT an employee calling in sick and your entire day is NOT shot.
  • Picture the unbeatable feeling of control from knowing that you are just moments away from being taught the secrets I have personally used to help my clients make hundreds of thousands of dollars.
  • Imagine raking in more profit than you ever thought possible?


web 10 marciaI have been in business for a long time, expanding, moving, adding and selling shops along the way. In my quest for my “perfect” business I could never could quite find the proper balance I was seeking. It felt as if I was always jumping from one thing to the next, putting out fires and plans always fell short of my grand expectations.

The Profit Breakthrough System helped me sort through important issues facing me and my business, helping me identify my own roadblocks to being more successful. I highly recommend The Profit Breakthrough System as a wonderful set of tools and counterparts to propel you and your business forward. You will be compelled to check your progress on the journey including red flags that may pop up…
The Profit Breakthrough System assists with a plan of action to remedy problems and/or concerns before they become a threat.

Participation in The Profit Breakthrough System has given me a clearer vision of what I want my business to be along with the role I will choose to take; as well as those roles I need to delegate to others on my team.

This is not an overnight fix nor is it for those not willing to commit to scrutinizing all components of your business, rather, it is an ongoing process of growth, inspiration and freedom.

– Marcia Nagel of Pine Needles Quilt & Sew
(Marcia participated in The Retail Profit Academy, which was The Profit Breakthrough System prior to its most recent complete update.)


small blank transweb 12 virtual academy

We are so excited about our figures in Sassy Sisters. I DO LOVE NUMBERS! You said it would happen – and we didn’t really believe it!
web 11 sassy sistersI have a minor in business, but after taking your Profit Breakthrough System, I learned what numbers could do for our business. Yes, I had taken classes at markets, but nothing prepared our business like your teaching did.

OUR TURNS ARE WAY UP. Last year they were 2.81. This year they are 3.8. Our inventory was down 36% from last year on Dec. 31. Our sales were not up, but our profit at the end of the year was soooooooo much better. We didn’t have near the inventory sold at a sale price! Amazing. We really stuck to your OTB and we sure slept better!

– Carol Keller and Beth Rosene of Sassy Sisters (Carol and Beth participated in The Retail Profit Academy, which was The Profit Breakthrough System prior to its most recent complete update.)


web 13 not a dream
This revolutionary program will give you the precise system to get all the moving parts of your store moving in the same great, profitable direction. You see, I know that owning a store means that you wear a whole lot of hats. But, really, can I be honest with you? You don’t look good when you wear them all at once. Let’s take them off and get each one to fit well once and for all. And you don’t have to do it alone. You have got an expert in your corner. A maven. The RETAIL Maven.

Me. Cathy Donovan Wagner.

I opened my first store over 25 years ago and quickly grew it to 3 stores in Chicago grossing more than 2 million dollars. I sold them and have been consulting and speaking to hundreds of independent specialty store owners for the last 11 years.

I’m a national retail speaker and have been quoted in the Wall Street Journal, New York Times, Women’s Wear Daily, and Money Magazine just to name a few.

Birthday-PieI have learned what it takes to make a successful profitable store. Implementing these processes, uncovering opportunities and encouraging business growth are my specialties. I work closely with retailers to develop action plans that increase sales, improve cash flow and create success.

I am proud to say that in the last 6 years, my private clients have all seen MORE profits with each successive year. They have all made more profit each year for the last 6 years! I am uniquely qualified to teach you.

The other part of my experience is that I have made mistakes – ones that I don’t want you to make. I almost went bankrupt twice. It wasn’t fun. But I learned what to do to turn it around and be more profitable and love going to my store again.

Most importantly, I learned how to take time off…and create traditions and special times with my family.When our oldest was 18, she entered a contest sponsored by a national game company. She spoke about some of our crazy traditions – like getting a pie in your face on your birthday. That’s a photo of my husband and business partner Paul in action. Her essay won and we were named “America’s Most Fun Family.”

Here’s why I created The Profit Breakthrough System…

Actually, this is why I sold my stores and started RETAILMavens: I met store owners who were frustrated and trapped and second guessing themselves…It made me crazy. It broke my heart.

I knew that it didn’t have to be that way. I knew there were invaluable strategies, hidden opportunities and critical options for them. I wanted retailers to get more profit and better results, so that they could actually enjoy the process of running their stores. So that they can have more fun actually enjoy running their stores!

web 14 gepettoWhen we decided to open our toy store, we knew we would need some help since we had never had a retail business before. We attended ASTRA Marketplace immediately to learn about the industry which is where we met Cathy. The smartest thing we did thereafter was enlist her guidance.

After five years of working with her, we now realize that Cathy is like having our own personal Board of Directors. We get so caught up in running our business each day so having our ‘Board’ forces us to stop and MANAGE our business. She is the bird’s eye view we need to make sure we manage our resources effectively without getting bogged down in the everyday stuff.

We can’t even imagine our business without Cathy at this point – she causes us to stop, evaluate and change direction as necessary. Invaluable! – Eric & Brandy Masoncup, Geppetto’s Toy Box


Due in large part to both Management One and Cathy, we had our best holiday season to date.

We were telling Cathy that 2011 was our first holiday where Meme and I weren’t high five-ing each other because something super old on our sales floor finally sold. Because of both Management One and Cathy, all our inventory was fresh and we had the right things on the sales floor.
web 15 initial attractionWe actually found ourselves a little shocked at just how fast things were selling. For the first time ever, we were proud of everything we sold. As we were ringing up customers, we never looked at each other and thought, “Oh, finally that ugly thing is leaving!!” And it was because Cathy had already helped us get rid of all that stuff.
So, please know how grateful we are for your service and that we absolutely adore Cathy. She has taken us from contemplating closing our doors to having both hope and confidence in our business. We just can’t say enough good things about Cathy – we love her both as a mentor and a person.

The only thing that we regret is that we did not find you guys sooner. Thank you very much Cathy. We are so glad we met you.

– Bree Hahn, Founder & Owner of Initial Attraction


web 16 the rpb will

  • Demystify your financials and your Profit Point (Why call it a break-even analysis? No one wants to just hit that mark!)
  • Remove any fears or doubts that you aren’t doing all you can to be successful and profitable.
  • Teach you to finally go to market and trade shows with the calm assurance that your inventory is under control and you know what you need.
  • Show you how to work with your staff so that you can go on vacation with peace of mind.
  • Show you how to pay yourself first, with confidence, because you know exactly where the money is coming from.
  • Teach you a proven way to create more time for yourself by leveraging your marketing efforts with emails and social media.
  • Put you on auto-pilot with a structured step-by-step approach to your advertising calendar.

This is the only course I know of (trust me, I created it because I couldn’t find it anywhere else) that takes you by the hand and walks you, step-by-step, through everything you need to transform your life and your business.
small blank transweb 17 the only question

Trust me when I say that you are going to get so much value from this.small blank transgreen barready to get startedregister banner
small blank transgreen barroadmapcurriculum

The Profit Breakthrough System is a 7-module program that will teach you everything you need to know to make your business more profitable and more fun.
 small blank trans
You can work at your own pace with live, one-on-one coaching sessions and assessments to keep you on track and accountable to your goals for your store.
 small blank trans
When: start immediately, digital program
 small blank trans
What: With Powerful Modules – interactive webinar classes, videos, audios, worksheets, processes and systems checklists, quizzes, and accountability measures designed to have you taking giant leaps towards your lucrative future from our very first class together.
module 1
  • How do you want your life as a retailer to look?
  • Do you want to work Saturdays?
  • What is your personal money goal?
  • Define your $1,000,000 store
  • The secret to enjoying your work life

module 2

  • Know your industry benchmarks and blow them away
  • How to get from where you are to where you want to be
  • What 2 numbers you can ignore, and the five you MUST NEVER ignore
  • Does your accountant do a good job?
  • Reducing overhead & eliminating the 11 Profit Killers
  • Mastering your cash flow (REALLY)

new module 3

  • Quit putting out fires once and for all
  • The tools you need to keep profit-focused rather than doing your best to “get it all done”
  • If you only learn this, The Profit Breakthrough System will pay for itself 10 times over

new module 4

  • The key ingredient that allows you to laugh in the face of the internet
  • Why this ingredient is essential to your success
  • Gathering and managing the tribe in 2015
  • Nurture your tribe and get them shopping

new module 5

  • The single most important part of your marketing plan
  • What marketing really is in the new retail playing field
  • How to leverage the 6 main avenues of marketing success (without hiring an marketing exec or spending all your time online)
  • Get people to leave their computers and shop in your store

module 6

  • Putting your current team on the Rock Star path
  • Attract Rock Stars to work for you
  • Establish a process for hiring and firing
  • Inspire your Rock Star Team to SELL

module 7

  • Why numbers will out-buy your gut every time
  • Is this vendor profitable? How to know and what to do about it
  • What is crucial to do first?
  • What is stupid to do last?
  • Your “Move-it-Out” Strategy – How long to hold on and the perfect markdown when you have to let it go

bar

In addition to these classes, you’ll learn tons more to quickly accomplish all your goals and set up systems for making more money in your store AND adding more freedom in your life.

web 18 you will learn

  • Up-selling, bundling, and product packages that will up your profits.
  • Different merchandising strategies that can increase your average sale.
  • When to increase sales by having your team focus on average sale and when it is a waste of time!
  • The nuances, tips and tricks that only come from years of trial and error (luckily for you, we’ve already put in those years so you don’t have to). Easy to implement, BIG results.
  • How to motivate your employees

web 19 - 2 you will receive cursive green
web 20 one on oneTWO 30-minute private coaching session calls with a Mavens Coach. These calls are designed to laser focus on YOUR store – taking the information you’re learning and using it for your specific needs. No guessing – you’ll know exactly what to do in your unique situation.

web 21 private groupAccess to the Profit Breakthrough System Private Facebook Group. (Priceless, seriously). Imagine, unlimited access to retailers like yourself. Imagine unlimited access to Cathy. In our private Facebook group, you can ask questions, share stories and get advice from like-minded retailers who are committed to success

Monthly LIVE Community Q&A Calls where you get the opportunity to talk to Cathy and the Mavens Coaches to ask any questions you have about how to generate more profit and bring home more cash!
bonusesI’ve put together a selection of bonuses for early action takers that will help you get the most out of the Profit Breakthrough System. These bonuses will get you to YOUR profit breakthrough FASTER, and that’s always a good thing.

newsite 1 first 227
newsite 2 additional callThe first 27 retailers who register will receive an additional private, one-on-one jumpstart call with a Mavens Coach. You’ll ensure you’re on track right away and getting the most from the system. One-on-one help is invaluable – you know your unique store and your unique situation – your individual calls will tackle your store-specific issues!
newsite 3 assessmentOur exclusive assessment to identify where you are, your specific strengths and weaknesses, and your goals. This tool will prioritize exactly what you should concentrate on first in your Profit Breakthrough. We’ll pre-load this bonus directly into the intro module of the first 27, so you can access it first thing and get off on the right foot.
newsite 4 power packYou’ll receive my three favorite tools to keep the profit flowing into your store. They’re waiting for you to download IMMEDIATELY after you register, so you can get started before you’ve even set foot in the course!

The Profit Power Pack will help you:
  • Get more profit from almost EVERY item you sell – right now
  • Know without a doubt that you will have in stock what your shoppers want to buy, when they want it
  • Get rid of your fire-fighting gear and guarantee your day is more productive – not just more for you to do, but more profitable things for you to do

newsite 5 free ticket

Plus, the most exciting bonus of all! You and a companion will be MY GUEST to our next groundbreaking, LIVE event in San Diego – The RETAIL Profit Revolution.  Unlike any event you’ve ever been to – this is a Retail Profit BOOTCAMP – three days full of the exact strategy you need and the exact steps to take in order to transform your store into a profit machine. You’ll leave energized and ready to do ENORMOUS business.

rbsmall blank transgreen barready to get startedregister banner
small blank transgreen bar

I own IPA Educational Supply. I began RETAILMavens to help me find a better way to handle the details.web 23 ipa
RETAILMavens taught me how to develop better systems to stay on target for both me and my staff. Systems that improve my efficiency and profitability.
I have realized that I can’t do everything (and shouldn’t). Thank you, Profit Breakthrough System.

– Amy Greene, IPA Educational Supply (Amy participated in The Retail Profit Academy, which was The Profit Breakthrough System prior to its most recent complete update.)