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It’s time to stop stressing about your bottom line and learn the secret to putting more profit in your pockets.
But before I can show you how, I’d like you to answer these questions:
  • Does it feel as though all you do is put out fires instead of getting ahead in your business?
  • Do you look at your bank statements at the end of the month and wonder where all the money went?
  • Want to know how you can use the science of retail to maximize your revenue?
  • Have you convinced yourself that retail is “too hard”?

If you said yes, to any (or all) of these questions, I’m here to tell you that regardless of the economy, regardless of your current financial state, it is possible to DRASTICALLY improve your profit margins in just a few months.
too good to be true

I’ve boiled it all down into an exact system using the science of retail
and updated for what’s happening RIGHT NOW.small blank transINTRODUCING…

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The RETAILMavens Profit Breakthrough System is designed from the ground up, bringing you my most powerful tools to get you more profits, better results, and have more fun in your business. You will have all the tools necessary to make more money year-round. But here’s the key: not only will you have the tools, I will give you the exact steps on implementing each of them in sequence. You’ll truly use your new retail knowledge to have a breakthrough in your store – and you’ll notice a difference within the first 90 days. Really.
web 3 i will teachOk, that might be a stretch. But I will teach you easy-to-use, step-by-step methods that will allow you to finally feel like the master of your store, your finances, and allow you to get a lot more enjoyment out of your business.web 4 you will finally

  • Make informed decisions about your inventory, markdowns, staffing, and marketing.
  • Know precisely how much money will be in your bank at any given time.
  • Understand the behaviors that can sabotage your business’s success and how to avoid them.
  • Create a team of employees that work in your store’s best interest (instead of their own).
  • Create fantastic marketing pieces that bring traffic into your store.
  • Make better buying decisions and go to market with confidence.

web 5 more more moregreen barready to get started
Limited Time Special — $700 Off Listed Price

register bannersmall blank transgreen barsmall blank transweb 6 dear fellow

Do you feel trapped in your store? Afraid to leave because you don’t want to miss “the big” sale?

Do you fear your numbers (or maybe feel embarrassed because you don’t even know what numbers to look at?)

Are you getting by financially, but don’t know what’s truly possible for your store?

Do you feel as though your competitors have it all figured out, even if you’re not sure what benchmarks you should use to qualify them as “successful?”

Is the holiday season more stressful than fruitful? Does it feel as though you’re losing money because you’re not sure which strategies will motivate your customers to open their wallets?

Do you worry that you don’t have time train your employees to be as successful as possible?

Most importantly: Do you wish you knew exactly what to do to make more money in your store?

You are not the only one. I have talked to hundreds of retailers who struggle with the same thoughts and feelings. And regardless of whether they are highly successful, just getting by, or thinking about closing up shop, there’s one statement they all say:
web 7 retail is shockingly hard

Most of us don’t go into business to make our lives more difficult. We do it because we are passionate about the products we sell. We love clothing, toys, the color green. We want to sell all left-handed products or sustainable clothing.

Whatever it is, most of us start our retail business not knowing all that much about running a retail business. And maybe you worked for a big company before, but the odds are you didn’t study the ins and outs of retail management.

Chances are you’re naturally good at the “fun parts” of retail: picking trendy inventory, merchandising your store and creating a great customer experience. The truth is you take a lot of pride in your store. The problem is that your lack of retail knowledge is creating more frustration than profits.

(Side note to those of you who may already have a successful business. Perhaps you’ve mastered many of the problems we’ve already discussed. You may be dealing with the problem of feeling as though you’ve maximized the profit out of your business and aren’t sure what you can do to make more money. If so, please keep reading as what we’re about to reveal is important for you as well!)

 You may be wondering if your business is even profitable. The odds are that if you don’t know the answer, then you likely aren’t. And given all the time, money, and energy you’ve invested into your business, you desperately want to make it work.

More than anything, you’re likely exhausted. Exhausted of feeling inadequate. Exhausted from working 7-days a week (either because you can’t relinquish control, can’t find good employees, or don’t believe you can afford the best employees yet). You’re exhausted at pretending like everything is going perfectly even though inside you may be questioning whether or not you should be in business in the first place.


The bottom line is that you know that what you’re currently doing isn’t working and you need help.
Only you may not know where you can find it or whether there’s anyone out there who gets what you’re going through.

web 8 cathy headshot in frame
Guess what? They do. And it’s me. The Retail Maven. (That’s me over there to the left!) I’m Cathy Donovan Wagner, and I’m called the RETAIL Maven.

Why? A client named me that because I helped her to achieve the store she always dreamed of. I am a trusted retail expert with 25+ years experience – and I’m passionate about showing retailers how to MAKE MORE PROFIT and have more fun. But the truth is that I started just like you. Everything I shared above is my story, too.

At one point in my career, I had a business that was flailing. I was in debt and in the dumps because my dream of owning my own retail store had quickly turned into a nightmare. I dealt with trouble employees, deadbeat vendors, self-sabotage and more. For years I resisted help until it got to be too much. I thought about quitting, but knew I would never forgive myself if I didn’t at least try. And that’s what I did. I tried. I got help. It changed my store, and it changed my life.

I’d like to invite you to take a moment and take a deep breath.
web 9 imagine this
  • Imagine being EXCITED to meet with your accountant because there are NO surprises (I know, it sounds crazy, but stick with me).
  • Imagine no longer having your heart race when the phone rings early in the morning because you know that it is NOT an employee calling in sick and your entire day is NOT shot.
  • Picture the unbeatable feeling of control from knowing that you are just moments away from being taught the secrets I have personally used to help my clients make hundreds of thousands of dollars.
  • Imagine raking in more profit than you ever thought possible?


web 10 marciaI have been in business for a long time, expanding, moving, adding and selling shops along the way. In my quest for my “perfect” business I could never could quite find the proper balance I was seeking. It felt as if I was always jumping from one thing to the next, putting out fires and plans always fell short of my grand expectations.

The Profit Breakthrough System helped me sort through important issues facing me and my business, helping me identify my own roadblocks to being more successful. I highly recommend The Profit Breakthrough System as a wonderful set of tools and counterparts to propel you and your business forward. You will be compelled to check your progress on the journey including red flags that may pop up…
The Profit Breakthrough System assists with a plan of action to remedy problems and/or concerns before they become a threat.

Participation in The Profit Breakthrough System has given me a clearer vision of what I want my business to be along with the role I will choose to take; as well as those roles I need to delegate to others on my team.

This is not an overnight fix nor is it for those not willing to commit to scrutinizing all components of your business, rather, it is an ongoing process of growth, inspiration, and freedom.

– Marcia Nagel of Pine Needles Quilt & Sew


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We are so excited about our figures in Sassy Sisters. I DO LOVE NUMBERS! You said it would happen – and we didn’t really believe it!
web 11 sassy sistersI have a minor in business, but after taking your Profit Breakthrough System, I learned what numbers could do for our business. Yes, I had taken classes at markets, but nothing prepared our business like your teaching did.

OUR TURNS ARE WAY UP. Last year they were 2.81. This year they are 3.8. Our inventory was down 36% from last year on Dec. 31. Our sales were not up, but our profit at the end of the year was soooooooo much better. We didn’t have near the inventory sold at a sale price! Amazing. We really stuck to your OTB and we sure slept better!

– Carol Keller and Beth Rosene of Sassy Sisters


web 13 not a dream
This revolutionary program will give you the precise system to get all the moving parts of your store moving in the same great, profitable direction. You see, I know that owning a store means that you wear a whole lot of hats. But, really, can I be honest with you? You don’t look good when you wear them all at once. Let’s take them off and get each one to fit well once and for all. And you don’t have to do it alone. You have got an expert in your corner. A maven. The RETAIL Maven.

Me. Cathy Donovan Wagner.

I opened my first store over 25 years ago and quickly grew it to 3 stores in Chicago grossing more than 2 million dollars. I sold them and have been consulting and speaking to hundreds of independent specialty store owners for the last 11 years.

I’m a national retail speaker and have been quoted in the Wall Street Journal, New York Times, Women’s Wear Daily, and Money Magazine just to name a few.

Birthday-PieI have learned what it takes to make a successful profitable store. Implementing these processes, uncovering opportunities and encouraging business growth are my specialties. I work closely with retailers to develop action plans that increase sales, improve cash flow and create success.

I am proud to say that in the last 6 years, my private clients have all seen MORE profits with each successive year. They have all made more profit each year for the last 6 years! I am uniquely qualified to teach you.

The other part of my experience is that I have made mistakes – ones that I don’t want you to make. I almost went bankrupt twice. It wasn’t fun. But I learned what to do to turn it around and be more profitable and love going to my store again.

Most importantly, I learned how to take time off…and create traditions and special times with my family.When our oldest was 18, she entered a contest sponsored by a national game company. She spoke about some of our crazy traditions – like getting a pie in your face on your birthday. That’s a photo of my husband and business partner Paul in action. Her essay won and we were named “America’s Most Fun Family.”

Here’s why I created The Profit Breakthrough System…

Actually, this is why I sold my stores and started RETAILMavens: I met store owners who were frustrated and trapped and second guessing themselves…It made me crazy. It broke my heart.

I knew that it didn’t have to be that way. I knew there were invaluable strategies, hidden opportunities and critical options for them. I wanted retailers to get more profit and better results so that they could actually enjoy the process of running their stores. So that they can have more fun actually enjoy running their stores!

web 14 gepettoWhen we decided to open our toy store, we knew we would need some help since we had never had a retail business before. We attended ASTRA Marketplace immediately to learn about the industry which is where we met Cathy. The smartest thing we did thereafter was enlisting her guidance.

After five years of working with her, we now realize that Cathy is like having our own personal Board of Directors. We get so caught up in running our business each day so having our ‘Board’ forces us to stop and MANAGE our business. She is the bird’s eye view we need to make sure we manage our resources effectively without getting bogged down in the everyday stuff.

We can’t even imagine our business without Cathy at this point – she causes us to stop, evaluate and change direction as necessary. Invaluable! – Eric & Brandy Masoncup, Geppetto’s Toy Box


Due in large part to both Management One and Cathy, we had our best holiday season to date.

We were telling Cathy that 2011 was our first holiday where Meme and I weren’t high five-ing each other because something super old on our sales floor finally sold. Because of both Management One and Cathy, all our inventory was fresh and we had the right things on the sales floor.
web 15 initial attractionWe actually found ourselves a little shocked at just how fast things were selling. For the first time ever, we were proud of everything we sold. As we were ringing up customers, we never looked at each other and thought, “Oh, finally that ugly thing is leaving!!” And it was because Cathy had already helped us get rid of all that stuff.
So, please know how grateful we are for your service and that we absolutely adore Cathy. She has taken us from contemplating closing our doors to having both hope and confidence in our business. We just can’t say enough good things about Cathy – we love her both as a mentor and a person.

The only thing that we regret is that we did not find you guys sooner. Thank you very much Cathy. We are so glad we met you.

– Bree Hahn, Founder & Owner of Initial Attraction


web 16 the rpb will

  • Demystify your financials and your Profit Point (Why call it a break-even analysis? No one wants to just hit that mark!)
  • Remove any fears or doubts that you aren’t doing all you can to be successful and profitable.
  • Teach you to finally go to market and trade shows with the calm assurance that your inventory is under control and you know what you need.
  • Show you how to work with your staff so that you can go on vacation with peace of mind.
  • Show you how to pay yourself first, with confidence, because you know exactly where the money is coming from.
  • Teach you a proven way to create more time for yourself by leveraging your marketing efforts with emails and social media.
  • Put you on auto-pilot with a structured step-by-step approach to your advertising calendar.

This is the only course I know of (trust me, I created it because I couldn’t find it anywhere else) that takes you by the hand and walks you, step-by-step, through everything you need to transform your life and your business.
small blank transweb 17 the only question

Trust me when I say that you are going to get so much value from this.small blank transgreen barready to get started

Limited Time Special — $700 Off Listed Price


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The Profit Breakthrough System is a 7-module program that will teach you everything you need to know to make your business more profitable and more fun.
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You can work at your own pace with live, one-on-one coaching sessions and assessments to keep you on track and accountable to your goals for your store.
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When: start immediately, digital program
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What: With Powerful Modules – interactive webinar classes, videos, audios, worksheets, processes and systems checklists, quizzes, and accountability measures designed to have you taking giant leaps towards your lucrative future from our very first class together.
module 1
  • How do you want your life as a retailer to look?
  • Do you want to work Saturdays?
  • What is your personal money goal?
  • Define your $1,000,000 store
  • The secret to enjoying your work life

module 2

  • Know your industry benchmarks and blow them away
  • How to get from where you are to where you want to be
  • What 2 numbers you can ignore, and the five you MUST NEVER ignore
  • Does your accountant do a good job?
  • Reducing overhead & eliminating the 11 Profit Killers
  • Mastering your cash flow (REALLY)

new module 3

  • Quit putting out fires once and for all
  • The tools you need to keep profit-focused rather than doing your best to “get it all done”
  • If you only learn this, The Profit Breakthrough System will pay for itself 10 times over

new module 4

  • The key ingredient that allows you to laugh in the face of the internet
  • Why this ingredient is essential to your success
  • Gathering and managing the tribe
  • Nurture your tribe and get them shopping

new module 5

  • The single most important part of your marketing plan
  • What marketing really is in the new retail playing field
  • How to leverage the 6 main avenues of marketing success (without hiring a marketing exec or spending all your time online)
  • Get people to leave their computers and shop in your store

module 6

  • Putting your current team on the Rock Star path
  • Attract Rock Stars to work for you
  • Establish a process for hiring and firing
  • Inspire your Rock Star Team to SELL

module 7

  • Why numbers will out-buy your gut every time
  • Is this vendor profitable? How to know and what to do about it
  • What is crucial to do first?
  • What is stupid to do last?
  • Your “Move-it-Out” Strategy – How long to hold on and the perfect markdown when you have to let it go

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In addition to these classes, you’ll learn tons more to quickly accomplish all your goals and set up systems for making more money in your store AND adding more freedom in your life.

web 18 you will learn

  • Up-selling, bundling, and product packages that will up your profits.
  • Different merchandising strategies that can increase your average sale.
  • When to increase sales by having your team focus on average sale and when it is a waste of time!
  • The nuances, tips and tricks that only come from years of trial and error (luckily for you, we’ve already put in those years so you don’t have to). Easy to implement, BIG results.
  • How to motivate your employees

web 19 - 2 you will receive cursive green
web 20 one on oneTWO 30-minute private coaching session calls with a Mavens Coach. These calls are designed to laser focus on YOUR store – taking the information you’re learning and using it for your specific needs. No guessing – you’ll know exactly what to do in your unique situation.

web 21 private groupAccess to the Profit Breakthrough System Private Facebook Group. (Priceless, seriously). Imagine, unlimited access to retailers like yourself. Imagine unlimited access to Cathy. In our private Facebook group, you can ask questions, share stories and get advice from like-minded retailers who are committed to success.

Monthly LIVE Community Q&A Calls where you get the opportunity to talk to Cathy and the Mavens Coaches to ask any questions you have about how to generate more profit and bring home more cash!
bonusesI’ve put together a selection of bonuses for early action takers that will help you get the most out of the Profit Breakthrough System. These bonuses will get you to YOUR profit breakthrough FASTER, and that’s always a good thing.

newsite 1 first 227
newsite 2 additional callThe first 27 retailers who register will receive an additional private, one-on-one jump-start call with a Mavens Coach. You’ll ensure you’re on track right away and getting the most from the system. One-on-one help is invaluable – you know your unique store and your unique situation – your individual calls will tackle your store-specific issues!
newsite 3 assessmentOur exclusive assessment to identify where you are, your specific strengths and weaknesses, and your goals. This tool will prioritize exactly what you should concentrate on first in your Profit Breakthrough. We’ll pre-load this bonus directly into the intro module of the first 27, so you can access it first thing and get off on the right foot.
newsite 4 power packYou’ll receive my three favorite tools to keep the profit flowing into your store. They’re waiting for you to download IMMEDIATELY after you register, so you can get started before you’ve even set foot in the course!

The Profit Power Pack will help you:
  • Get more profit from almost EVERY item you sell – right now
  • Know without a doubt that you will have in stock what your shoppers want to buy, when they want it
  • Get rid of your fire-fighting gear and guarantee your day is more productive – not just more for you to do, but more profitable things for you to do

You’ll also get:

2 tickets to the Retail Profit Revolution

A total of $1991…for $0!

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Limited Time Special — $700 Off Listed Price

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I own IPA Educational Supply. I began RETAILMavens to help me find a better way to handle the details.web 23 ipa
RETAILMavens taught me how to develop better systems to stay on target for both me and my staff. Systems that improve my efficiency and profitability.

I have realized that I can’t do everything (and shouldn’t). Thank you, Profit Breakthrough System.

– Amy Greene, IPA Educational Supply (Amy participated in The Retail Profit Academy, which was The Profit Breakthrough System prior to its most recent complete update.)


small blank transweb 24 jean haller
The RETAILMavens Profit Breakthrough System has helped me to see where I need to delegate and where my time is best spent.

It has given me the opportunity to review and tweak different parts of my business which has been awesome.

Being a small business owner, I do not often take the time to review where I stand in the many different areas Cathy ‘forced’ me to look at.

I have learned areas I need to spend more time on and also learned where I do things well. It is nice to have the opportunity to see both.
Thank you, Cathy, for a great course.

– Jean Haller, Journeys of Life 
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web 24 down homeSo I was en route with my husband on a business trip with him to Bali (I know, I know! No pity there). But I would never in my wildest dreams ever have taken this trip with him with only two weeks left in my season!

RETAILMavens has given me the support and strategies to reinforce my business plan and reduce my self-doubt! I can take this trip of a lifetime and still be somewhat available with technology! But honestly, with the right planning, staffing, and tools you can get away! What a concept!

I cannot thank the Academy enough (sounds like the real Academy awards!!) but seriously –I am thankful that Cathy Loves what she does and it shows! What a gift to us!!

– Amy Minick Peterson  (Amy participated in The Retail Profit Academy, which was The Profit Breakthrough System prior to its most recent complete update.)


web 26 kazoodlesI was just looking over my 11 goals from the start of the Academy, and can definitely see progress. I was hoping for 5 new customers a day, and in the last week we’ve averaged 10 (that’s when I started keeping track of newbies, but there are well over 1,000 cards in our 6-Box file).

I have a better grip on the numbers. My website is updated — not completely, but progress is being made. I was hoping for more free time in the evenings…not sure about that one. The marketing notebook gives direction every week. Cash flow is still an issue, but I feel I have the tools to do better with that next year, after this I’ve-done-everyone’s-Christmas-shopping-but-they-haven’t-yet time of year.

My last goal was to take my bookkeeper’s scowling photo off my iPhone, where she accompanies me to every trade show and rep visit. It’s still there, but I feel more of a partnership with her as we’ve worked together on the things Cathy’s taught. Thanks! Your insights have been invaluable.

– Mary Sisson, Kazoodles (Mary participated in The Retail Profit Academy, which was The Profit Breakthrough System prior to its most recent complete update.)


investment

What is your investment to get the tools that will increase your sales and decrease your stress?! I am so glad you asked.

The Profit Breakthrough System tuition is $1997. I’m not going to compare it to the cost of having Starbucks every day or that it’s less than one expensive big name purse or a pair of designer shoes.

As you can imagine, I did the math for you. I’m about to show you the value of this program. Here goes: If you followed these proven formulas and if your average sale is $54, you’d only have to make just ONE extra sale on Tuesday, Friday, and Saturday per week of the program! That is right – you would recoup your investment and change your life. This is a no brainer.

WHAT? You don’t know your average sale…ARGHHH…sign up now. You need this.

So…. Are you FINALLY ready to become the master of your store, take charge of it, start making more profit, and taking home more money? If you’re not sure whether you’re ready or not, I’ve got something exciting for you.

If I’m being truthful: My most successful clients take action right away. They know that momentum and decision create sales and profits. So I am going to reward YOU for taking quick action.

INVESTMENT: $1997

If you are wondering whether or not it is worth investing $1997 (or just 6 payments of $347), I have to ask you how serious you are about the value of your own time and business. You must be perfectly happy with how things are. I’m completely serious. Because if you are not happy then enroll now. I am a loving coach but a tough one. Stop kidding yourself. Let’s change the results you are getting from your store now.

You would spend that much on a new vendor hoping for good results – how often have you ended up marking it down…with The Profit Breakthrough System, 1 out of 10 students re-enroll because they found such great value for the money spent!
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Let’s recap everything you will get in this program:

  • The Profit Breakthrough System regular curriculum including all the tools you’ll need and your step-by-step proven profit system ($1999 value)
  • Access to the private Profit Breakthrough System Facebook forum (priceless)
  • One 30-minute one-on-one coaching call with a Mavens Coach to laser focus on YOUR store and YOUR unique needs
  • Monthly LIVE Community calls with Cathy and the Mavens Coaches to get all your questions answered throughout the program and keep you on track to more profit and cash flow

If you were to buy all these programs separately it would cost you almost $5,000! This is your opportunity to get everything $1997 (or 6 payments of $347). Combined, these programs will give you all the tools you need for retail success all year long. This is your chance to take your store to the next level with the support you need and the guidance you want.
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Limited Time Special — $700 Off Listed Price

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web 38 if you're thinkingweb 30 no time

Have you ever heard that Henry Ford quote: “Whether you think you can, or you think you can‘t–you’re right”? The same is true here.

You must not be really ready to make a change or you would MAKE the time to do so. Your concern about time and the “Retail Time Warp Zone” is one of the reasons I developed this program to help you fix this crazy problem. Get out of that hamster wheel.

web 31 start no finish

If this is your concern you are probably right and you won’t. So don’t waste your money and time…oh… but you want things to be different? You know the answer to that. Let me paraphrase that famous quote from Einstein. I love it. “If you want different results – you have to take different actions.” GIVE THIS GIFT TO YOURSELF! COMMIT TO MAKING A DIFFERENCE in your store, with your staff, to your customers and finally…to yourself and to your loved ones.

web 32 uniforms

Excellent question. I am proud of you for asking. There are no formal dress requirements but there will be reading lists. If you have any ideas for a mascot or you want to go out for the lacrosse team, let me know.

web 33 installment payments

Yes, sure thing. You can also purchase for 6 payments of $347 billed every two weeks.

web 34 guarantee

guaranteeYou are protected by my “I Love The Profit Breakthrough System” Guarantee. I am confident that you will love this and be thrilled. But if you decide that it’s not for you….just let us know before the third class begins and we will get you a full refund. We want you to be happy. 100% guarantee. Period.

Just so you know – everyone has loved it and, in fact, retailers signed up for another session because they got so much from the information and the support of the group! They wanted even more change for themselves and their stores.

Remember, when you are considering an opportunity to choose between where you’ve been and SUCCESS, don’t look at what an opportunity costs. Look at what that opportunity is worth.

web 9 imagine this

You have just come home from a 2-week vacation and your team left you an email (per your instructions) telling you that they beat sales goal by 11%.

You go into the store the next day and your desk is clear, the mail is open and sorted with a few highlighted questions on your desk.

You walk out onto the floor and the new shipments were received, priced and are selling already!

Your employee greets you with a hug and tells you about the fantastic event that they had while you were gone and all the wonderful responses to the marketing email that went out.

Let’s not forget that this holiday season you absolutely rocked it out, bringing in more money than ever before.

This is how you dreamed your life would be when you opened your store. That’s a RETAIL Maven store!

web 8 cathy headshot in frameGrab the tools you need to make that a reality for your life.
Happy Retailing,
web 35 cathy wagner
P.S. As someone who knew nothing about retail – heck I was going to medical school – then I decided to open a store because I “thought it would be fun” and it was at first but then descended into a NIGHTMARE. Not just once but twice…all because of simple mistakes that could have been avoided. Please know that is why I created this program for you. I want you to get out of the hamster wheel and take charge of your store and not let it control you any longer. Do it.

P.P.S. You have to read what Victoria said on Facebook about The Profit Breakthrough System:


web 37 seebeckI can’t believe it took me 20 years to seek out professional advice for my business.I signed up for Retail Mavens Profit Breakthrough System with a bit of skepticism, I wasn’t used to spending money on that sort of thing and I had figured after all this time being in business I knew most everything. Well, I have to say this was one of the best things I’ve ever done for my business and MYSELF! Each module made me think and re-think about what I was doing and how I could do it better, or even better yet…start doing something I had never done even after 20 years.
Believe it or not, I actually started tracking my cash flow, figuring out when times were tight for money and when product had to come in heavy, to be able to give myself an actual monthly inventory budget made it so much easier to know when to buy and when to say no. Thank you Cathy and Retail Mavens”– Victoria Seebeck, Seebeck Gallery (Victoria participated in The Retail Profit Academy, which was The Profit Breakthrough System prior to its most recent complete update.)
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